Shopping cart occupies the hot seat of any business as it is the place where customers buy their products. Your entire business campaign rests heavily on the shopping cart designing as it measures the sales rate of your business. While a perfectly designed shopping cart is able to fetch high sales rate, a poorly designed cart could easily drag down the performance of your business. As it is apparent that shopping cart decides the success or failure of your business, it is necessary to realize the underlying problems of shopping cart designing to afford a comfortable stress-free shopping experience to your visitors. Well, this article is all about different kinds of shopping cart issues and how to fix them effectively for better performance of your website.
Stats discover that 65 out of 100 people abandon carts due to various shopping cart issues. As an online entrepreneur you have to closely monitor the customer movements and purchase rate to identify why customers leave the cart before completing their checkout process. Here, I put forth the reasons of abandonment and Magento extensions available in the market to fix them.
Website too slow:
It is reported that nearly 7–8% of customers abandon cart due to slow performance of your website. Well, this may arise due to various reasons. However, most of the times, overloading of images and extensions are the prime reasons. A simple yet effective way to revert the abandon rate to success rate is by installing Ajax Cart Pro extension. This fantastic extension has the ability to speed up the page loads and offers speedy access to customers.
Ajax Cart Pro Features:
- Easy to add products
- No page reloading while adding products
- Futuristic design
- Multi-language supported
Clumsy checkout process:
Keeping the checkout process simple, plain and straightforward is the best way to earn customers. Most times cumbersome checkout process is found to the reason for shopping cart abandonment and it is proved that more than 11% customers abandon carts due to this. Best extension highly capable of transforming the clumsy checkout process to a simple and easy one is One Step Checkout. It is cost-effective and pretty easy to set up as well.
One Step Checkout Features:
- Simple checkout process
- Better customer experience
- Auto updates
- Multiple registration options
No clear product information:
Of course, more than 22% of customers have discarded shopping due to inappropriate product information. Also, most shopping carts don’t provide customers with product search facilities which act as a barrier for customers while searching a product. On providing relevant product information and making the product easily accessible and visible to clients, you could easily convert the rate of discard to successful purchase. A best extension that could be super handy at circumstances like this is CueBlocks Zoom. As the name suggests it allows users to zoom in the products and presents a clear visibility of products for picking the best product of their choice.
CueBlocks Zoom Features:
- Replaces default zoom option
- Displays magnified products images on mouse-over
- 5 minutes installation
No recommended or most viewed products:
Generally, people have the ability to listen and believe what other customers have to say. If your website doesn’t come up with these features, you will eventually lose more than 15–20% of customers every day. In order to convert those users that leave your cart because of the above-said issue, it is better to include most viewed and recommended products with the help of an extension. An extension that best fits your requirement is MostViewed. As it is coded with automatic generation of most viewed lists, it reduces your business burden to a great extent.
Most Viewed Features:
- Enterprise edition
- Code optimized
- Displays most viewed products
No social media login allowed:
Given the current trend and social media’s dominance, if your site doesn’t promise this facility, obviously your business will be buried in no time. Time is precious and customers love to spend less to very less time when purchasing. So, it is in your hands to minimize their time of purchase to make them revisit your site again. With the help of Social Login extension, the process of registering in your website is ruled out and it saves a great deal of time for customers, which delights them. Nearly 10% of customers leave carts without purchasing due to the unavailability of social login option.
Social Login Features:
- Simple user registration and login
- Use social accounts to login
- Personalize user experience
Long checkout process:
The long your checkout page the less your conversion rate! It is very true. Customers are so impatient that they won’t wait for a long time form filling process to complete their purchases. They will opt for website that offers simple checkout process to make it easier for them. So, in order to condense the 6 or 7 page checkout process to one page, implement the extension GoMage LightCheckout. By doing so, you guarantee your business a boost in sales by approximately 12%.
GoMage LightCheckout Features:
- Single page checkout
- Manage delivery date and time
- Allows to enable/disable fields
- Allows field sorting
I have just named a few benefits of the Magento extensions for the shopping cart issues discussed here. In fact, these extensions come up with more impressive features than the ones discussed here. I hope the problems discussed in this article and solutions provided are quite useful to many.
This article is contributed by Krish Kash, content expert providing technology solutions on Magento Hotel Resevation Script. His other areas of interest include SEO, SMO. Follow him via Twitter, Google+ for above-mentioned technology-related issues and solutions.