8 Fantastic Off-Site SEO Techniques

You should be aware that there are two main types of SEO. On-page SEO is of course the process of adding articles, blogs, links and other things to your website in order to improve its search engine ranking. Off-site SEO is everything that takes place away from your website. A surprising number of online businesses focus on their website to the exclusion of all else which is a foolish endeavour since off-site SEO should carry around 70% of your total search engine optimisation efforts. We are going to take a look at 8 off-site SEO techniques. As you are likely to be aware of blogging, article writing, press releases and directory submissions, we are going to focus on things you may not be fully aware of.

1 – Facebook Community Page

Hopefully, you already have a company account on major social media sites like Pinterest, Facebook and Twitter but you are really missing a trick if you don’t have a community page. This is not only a great way of getting in touch with consumers; it is a fantastic way to improve SEO. Your community page should have links to your website in any case and if your posts are popular, they will be ‘liked’ and shared, a great way to gain the notice of search engine bots.

2 – Be Helpful

You should always make yourself available to answer questions on your website and social media pages but did you ever consider going to sites like Yahoo Answers and providing high quality answers to questions in your field? There are a multitude of low-quality and spam answers so Yahoo users will be grateful to have someone on board who actually knows what they are talking about. As well as providing useful SEO, you also gain a reputation for being an expert in your industry.

3 – Local Listings

Too many businesses focus entirely on large search engines and completely fail to get a handle on local search engine listings. If your business is locally based, relatively small and you’re mainly looking for customers in your region, it makes no sense to go global. List your site locally and find a targeted audience. Sites such as Google Maps, Yellow Pages and Yahoo Local are all extremely useful.

4 – Reviews

An increasing majority of customers read consumer reviews before making a purchasing decision. If you can get your friends and loyal customers to write some positive reviews (without sounding too unrealistic), it will help your SEO efforts tremendously. If necessary, provide incentives to get them to write the reviews. It is also worth your time to write your own honest reviews on other businesses. Add a link in your review which leads back to your site.

5 – Share Photos

Everyone loves pictures it seems with sites such as Instagram and Pinterest quickly gaining an army of followers. Share pictures of your company’s products and services using the aforementioned sites. It’s also necessary to place the photos on Facebook, Twitter and any other social media site you inhabit. Use sites like Photobucket and Flickr too and don’t forget to add tags and links in the photo description.

6 – Share Videos

This is essentially the same process as sharing photos. Professionally made videos of your company in action will go a long way towards establishing credibility. YouTube videos get over 1 trillion views per year so you won’t be short of potential viewers. If your video goes viral, you won’t believe the level of publicity you’ll receive.

7 – Microsites

As a microsite isn’t technically your website, it counts as off-site SEO. Microsites are an easy way to promote business events. They normally consist of 1-3 pages and have links to your main site. They are also used to specifically target such products or services and when optimised effectively, can dominate SEO rankings.

8 – Blog Commenting

It seems as if every second online business has a blog of some description but how many of them utilise the power of blog commenting? All you have to do is leave helpful and informative comments on various blog posts while ensuring there is a link back to your website in every comment. The more comments you leave, the more links you will have and the better your SEO ranking will be. However, you must use this weapon carefully. Focus solely on blogs relating to your industry to ensure your answers are seen as relevant. If you begin commenting on unrelated blogs, your efforts will be seen as spam and your site will be punished.

As you can see, your website is only a small part of establishing your web presence. The above techniques don’t even include an array of commonly used off-site SEO methods so you can see that there is massive untapped potential. If you want to make a real mark, start dedicating more time to off-site SEO and reap the rewards.

An article is written by Sara Carter.  I like social networks, Google android, http://www.mac-reviews.net/ and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love travelling and skiing.

Comments

  1. says

    Excellent tips, well detailed. Frankly, I wasn’t aware of most of these techniques. The Yahoo Answers one was a fruitful realization, since I’m pretty active over there. Posting reviews and getting back some is another one of those effective ideas. Most people don’t give much thought to the various off-site SEO techniques stated, which is bound to prove useful to many others like me. Thanks for sharing.

  2. says

    This is true that we all focus our hard work towards on- page techniques to promote their website, a very less amount of effort is being spent on off-site technique. This post has come as a wake -up call for all those who use internet marketing for their business. The techniques mentioned here are really helpful in building up the off-site SEO rankings, who knows if this post can actually help your situation.

  3. says

    A Facebook community page is essential nowadays. Even the bosses of established firms check the candidate’s social media health before selection. So clients are bound to look out for it resulting in a whole lot of traffic from that community page. And reviews will , I believe, have a substantial say in the client’s decision.

  4. says

    Off-site SEO is more than important for getting back links nowadays. A staggering 20% of the world population is into social media, and yet the power of social media has not been tapped to its full potential. Imagine the growth if that community page gets considerable likes, or that video goes viral. A great list of must-do off-site SEO techniques. Thanks for sharing.

  5. says

    Off-site seo techniques are as fruitful as the on – page techniques. The only difference being that we haven’t paid much attention to the off-site techniques for reasons whatsoever. Now these researches show how important these off-site techniques can turn out to be, so neglecting them can have adverse impact on our business.

  6. says

    I hadn’t known there are so many off-site SEO techniques. Utilizing websites like Yahoo Answers and Instagram for productive SEO is a highly beneficial suggestion. And a community page on a leading social media website like Facebook is profoundly useful in generating high quality traffic. Thanks for sharing these handy techniques.

  7. says

    An extensive off-site SEO list. Most optimizers don’t give much thought to the other aspects of off-site SEO. They mostly concentrate on getting back links. On going through your article, I think a major part of our traffic may quite easily be gained from the application of these techniques. And since social media websites are where almost half of the internet population haunt, a Facebook community page may prove highly beneficial.

  8. says

    I think it is the best blog post; I really like some awesome points which explained here for seo technique, Thanks you very much and keep sharing insight.

  9. says

    Excellent tips.

    I consistently use these techniques and have seen some success.

    Just be careful about backlinks bit though. With the recent penguin update from gogle, it is also important where your backlink are come from. Basically you maybe able to generate a large quantity of backlinks via various positings, though it is important for google now that the backlinks have tocome from relevant site. …. Google focussing on quality over quantity to kill spammers and auto backlink generator solutions!