In this article I would like to speak about the importance of diversity of the anchor text from your backlinks to your site. Backlinks are very important in SEO and they can help you in getting good rankings in Google. But first I will start with the basics for the younger bloggers and the ones that don’t have a extensive knowledge about SEO or anchor text.
What is Anchor Text:
The anchor text is the visible, clickable text in a hyperlink according to wikipedia. It contains information about other site or other page, basically it links the text to other location from inside or outside of a site. It has the below structure:
For the ones that has no clue about what I am talking is something like: anchor text.
Importance of Anchor Text in SEO the Old Way
A few years ago the anchor text it was very important in having a higher rank in search engines. All you had to do was to insert the keyword for which you wanted to rank in the anchor text and this did the trick. For search engines to see the relevance of a page it was very important to see the anchor text that it was used to link the page that wanted to rank high. For example if you wanted to rank high for the word “SEO Tips” you had to have as meany anchor text from other sites with the “SEO Tips” in anchor text. This worked well for a period of time and you could rank very high in search engines ( I am speaking about Google) if you only used the anchor text in all the anchor text that you build. But with time this started to change and started to not be such a good tactic ( I mean to have all the backlinks with the same anchor text).
Diversity of Anchor Text In SEO the New Way of Building Backlinks
I am not saying that is bad to use the anchor text for the keyword that you want to rank. It is good because it will help Google in deciding what is the link about. But it will be better to reduce the anchor text with the exact match because it will not look natural to Google. Building only backlinks with the exact anchor text of the keyword you are targeting for sure it will get you penalized by Google. This is something that I had experienced on with my own sites. At beginning I was only building backlinks with the exact match of the keyword in the anchor text and my sites were penalized and even the domain excluded from Google.
This days it is better to build backlinks with a mixing of the anchor text. Having only 60% of the anchor text in the backlinks that you build for sure it will be more good to have a higher rank in Google. Mixing the links it is also recommended by some major sites like SEOMoz to ensure the success in ranking higher in search engines. See the below video from SEOMoz:
If you want to have good result in search engines it will be recommended to mix the anchor text, to use only 60% from all the anchor text with the keyword to look more natural to Google. The last Google updates have been very precise and I think it is a very good practice to use : click here, your real name or only parts of the keyword in the anchor text.
What do you think about the importance of diversity of backlinks in SEO, just leave a comment or respond to the poll.