Google’s PageRank is a tool developed by the people at Big G to determine the relevance of your website in relation to searches. A website is assigned a whole number between 1 and 10. Those with a higher PageRank is said to have a higher likelihood of being positioned at the top of searches.
Number of links
A website’s PageRank is determined by its relevance. This is measured by the number of websites linking back to your site. More websites linking means people consider your content to be informative or relevant. These links are like tiny votes for your site that helps Google determine the quality of your content.
Quality of the Site
The number of backlinks plays a major role in determining your PageRank. But this should not be your only consideration. The quality and relevance of the websites linking back to your site has a bigger significance. You could get thousands of backlinks heading to your site but if these are sourced from link farms then you’ll just end wasting time and money.
Another serious thing to consider is to get links from sites similar to your niche. If you’re trying to get ranked as an authority in the sports niche then getting links with sporting websites is the best way to go. Quality does not only mean getting backlinks from websites with a high PageRank but sourcing links from relevant sites.
Google PageRank Formula
Google determines PageRank by incorporating different elements that calculates the quality of links. It qualifies websites by analyzing the relevance of the links coming in from other websites. These elements include the number of actual links, the quality of the site and the relevance of this website to your niche. Your score is then calculated based on these factors.
Significance of Google PageRank
Recently, the popularity of Google’s PageRank as a valuable tool for measuring a website’s health has been declining. Pages containing targeted keywords rank higher in search engines compared to home pages that have a higher page rank. These are more visible simply because they contain better information and keywords that people are searching for. An internal page for example like a product review contains more detailed and up to date information which is currently trending.
Newer pages have little or no backlinks yet they figure higher in search engine results. They may have a lower PageRank but are more visible. Hence, giving them a higher chance of getting traffic compared to pages with a higher PageRank.