With the latest Penguin update the SEO that needs to be done has changed a little and some things are more important then other. Before the Penguin update it was more easy to rank high only with the help of anchor text and with the help of some blog networks, after the update the things are not the same and some facts has changed in the SEO optimization world.
In this article I would like to put some of the things that needs to be done after this Google Penguin update in order to also to do good SEO and rank high in SERP.
On Page SEO Optimization
From the things that I have noticed On Page SEO hasn’t change to much after Penguin update, although you have to be very careful now with the content and the the things that you do on your site because now Google is changing the ranking algorithm from anchor text relevance to content relevance. Below is a list with the best practices that you can do in order to be well with the Penguin:
Title and Description
The title and description has to refer the content that is on your page or site, also it has to be written for the people and not search engines. Don’t try to stuff a lot of keywords in your title and description as it was done before and just let your writhing flow and be as much relevant as it can to the content.
As of always the problem of duplicate content hasn’t changed, if you wan’t your site to be optimized for SEO in the best way you need to be careful with this aspect. Below are two articles that can help you with the duplicate content problem:
The content needs to be optimized for SEO as best as possible because as I have tolled you Google will use the content to rank your site or page. You have to be careful to not do keyword stuffing and the content to be original. The content has to be written for people but also needs to be structure as best as possible for SEO, more info can be seen here: The Best Tips To Write a Search Engine Optimized Content.
You have to have a well structured site not only for SEO but also for the best user experience. Below is an example with an image and here is an article: Intelligent Site Structure for better SEO
Powerful Internal Linking Structure
The internal link structure is still very important for SEO and for your visitors, Google will not categorize this as over optimization if you are doing right. Here is and article where you can find more information about how your internal link structure to be: Best 10 Practices for Internal Linking.
Update your site as often as you can in order to get a boost in SERP. Google itself announced that likes more the sites that has the content updated more often.
This are the best tips that I know that can help your On Page SEO optimization.
Of Page SEO Optimization
This is what change the most with this Google Panda update, now Google takes a more closer look on the links that you are pointing to your site. This is the over optimization penalty that Matt Cutts is talking about, below are some key aspect that you need to take into consideration when your are doing link building:
Anchor Text Variation
Before the Panda update the majority of the anchor text that was used when building links was the keyword that need to rank. With this update Google targeted this kind of sites, now you have to diversify more on the anchor text for the keywords that you are trying to rank. Use something like this ( no one tested id but they are saying it): keyword 20%, direct link 30% and the rest with keywords like: here, this site, etc.
Diversification of the Links
Try to build links from more sources and that looks more natural, my advice is to not use spam software’s or premium blog networks because they are dead. Try to build links with comments, bookmarking, social media, forum posts, press releases, wikis, web 2.0 or guest posts.
This is something that all SEO Experts are saying but from my point of view this only adds a extra to the link. Of course is better to link to the relevant sites but sometimes is not that easy. Anyway try to build as much relevant links as you can and if you can’t don’t give a lot of thoughts to this.
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This are the best tactics that you can use to do SEO, hope this helped you and please live a comment with what you think.