When Google announced their new social network, Google plus, the web community went gaga over it. But there was a small drawback, Google didn’t allow businesses to create a page at that time; asking them to hold on and wait for a dedicated feature. Staying true to its words, Google plus has recently announced Google plus Pages, which are designed specifically to meet the demands of social networking and social media for businesses promotion. This was taken quite positively as millions of brands and businesses immediately launched their business pages, and though this is still in the beta mode, it is still a wonderful opportunity for small businesses. Within the next few months, it is estimated that Google Plus will be one of the leading social networks along with Facebook and Twitter. And above all, you cannot reject the idea of Google Plus signals playing an important role in the SERP!
If you have your own website or online business, no matter how small or big it is, Google plus ‘s efficient social profile page will let you explore a whole new world of social media marketing, that is not only fun, but easy and profitable. With Google plus1 button on every website, you can now have your websites promoted easily.
1). Get Connected – The Power of Circles
Google plus has made it easy to engage with friends and family, colleagues and clients, any everybody else at the same time, with you in complete control of what’s shared with whom. With the simple feature of circles, you can keep people on to different circles and choose the data that you would want to share with a particular circle. This is a great way to connect with fans, share information with clients, promote with friends and boast with families. Which means you can easily use the same profile for business purpose, and stay in touch with your friends, making it a little less boring (though it might prove to be a distraction as well).
2). Share Digital Media – The Power of Hangouts
Imagine how fantastic it would be if you could release product demos directly to customers, without having to go through the hassles of video hosting or posting on to third party sites! Well, Google plus has given businesses the power to reach their customers directly through the use of “hangouts, a feature that lets you start a conference call with customers/clients directly, while also being able to share video posts. You can talk with people in the company, with clients, friends, family all through one social page. Now that is an incredible tool for improving credibility, which is probably the biggest asset in the cyber world.
3). Be Social – Participate with Your Circles
This one is true for all social networks, just because you are operating a business page, doesn’t mean you should “mind your own business” all the time. Take out time and participate with people in your circles. Once someone adds you in their circle, it’s important that you interact with them actively. If customers have become your fan, they need to given due importance. Your brand page is exactly like a personal profile. Share latest news, bring in interesting hangout sessions. Give your contacts a chance to explore the person behind the business, and you will win many new customers.
4). Know the Interest of Fans – Manage Circles Accordingly
Supposing you are a wholesale company offering corporate suits for men and maternity wears for women. You can manage circles to distribute clients into the specific category and share different posts, news or deals with different circles accordingly. To gauge the different interests of different contacts, you can spend some time on exploring their profiles or simply ask them by sharing a link to simple poll that you have created.
5). Do Not Underestimate Google plus Users – Understand Them
Google plus users are not your regular Facebook users. A big majority of them are professionals and experts who are tech savvy and have joined the network solely for business purposes (it helps their online business). On the other hand, a big majority of Facebook users are common internet users including teens, women, students, nannies, etc. Therefore, you’ve got be a tad more professional and careful when posting new updates, share interesting content. Google Plus is still in its early years and you may not need to work as hard to establish a strong presence as compared to joining Facebook or Twitter. Make good use of this time and gain the first movers advantage. There’s every chance that it will get quite crowded and competitive and then, it would be hard for you to make that much needed impact.
Great tips Arba! Google plus is really attracting a lot of internet marketers right now due to its amazing functionality. My favorite feature is Hangout. It helps me to increase my credibility online and make a brand for my site. It’s true that uploading your site to a 3rd party is really inconvenience and there are cases that it would be deleted. With Google plus, this disadvantage could be avoided and gives you a peace of mind that your video is accessible to your followers.
Thanks for the tips Arba. I’m still getting the hang on Google Plus business page. My visitors doesn’t seem to use it much. So at this time, I’m still encouraging them to try it. I love the idea of making interactions to your customers. This idea apply even on offline business.
Edward last post ..Hello world!
Step by step people are beginning to embrace Google+ and this is just the beginning. I bet we will see many more major updates from big G and we can’t remain indifferent as this, as you said, is strongly related to the search engine.
Google is heading towards customizing search results and they are trying to gather as much info as it can for its users.
Even though Google Plus is not yet gathered such a power as facebook due to the short time it is on the market of social networks it is more than sure that in the future it will and being there is another key advantage for you.
Im glad to see this effort, surely we need more change’s n movement step a head
Good work
I also impressed with Google plus SEOs quick and perfect sticky results its better than the old directories,article or blog submission slow method.
Rizwan Sultan last post ..motivation blog
I cant help but think that Google + will have a bias in page rank ,and therfore essential.
But for me a small business Its just 1 more network I have to work on .
But I think its going to take a year to get on par with facebook ….
Alex Yowie last post ..Computer Repairs Sutherland
Hi Arba,
Thanks for sharing such a wonderful article. Not too many of us are using Google + not even I am using it . Twitter is first priority now. Too many of social networks are out there that’s most people ant not try Google +. But I think soon it would be competing other networks. And would become the best social network.
Thanks for the informative post on G+. I can’t help but agree with the comment by Alex above – Google is almost certainly going to show favoritism in this. I am not into internet marketing; but, merely looking for ways to popularize my new site on anxiety attacks. I plan on incorporating Google Plus in my efforts.
Ellie
Ellie last post ..my anxiety experiences
I refused and resisted to be a Google+ member because i have not heard any significant fact of benefits which were important for. I thought that Facebook could be enough. Now I am afraid I was very-very wrong. It’s time to get in:)
Cindy last post ..Dental implants – some information
I think Google Plus Pages will have a big take up with businesses as they’re always looking for ways to promote their products or brand. However, I think Google Plus in general has a long way to go untill it is as popular as Facebook or Twitter.
Bethany last post ..How to Keep a Partner Interested
There is lot of buzz around the google plus pages and their role in SERP. Although it is in initial phase only but I doubt their role in SERP and if it happens there is a strong chance to misuse it.
Samsung Tablet last post ..Buy Samsung Tablet PC – Samsung Galaxy tab 10.1 in Australia before Christmas
Google plus will be huge than facebook, history repeats itself this is what happened in PC windows Versus Apples Mac. Windows slowly but surely grabs the lead from Apple and the rest is history. Advance Merry Christmas to all and more power to bitdoze.com
I’m sure google+ will play a big role in the SEO game. Even if we hate it we can’t ignore it.
Kenny Sewell last post ..Laptop data recovery
Hi,
i think Google+ is a great thing for SEO. I start with my Blog on Blogspot.com in July, and Santa has a great present for me, my own domain. Now a can tests all the things i learn!!! And Google + is one of these things for SEO. All social platforms are the future, and we can`t ignore this.
with greetings from Germany and much success for your projects. Sandy
Sandy last post ..Rubensfans – Dating für mollige Singles
Like many new things this will be good but unfortunately like most things Google + will get heavilly abused and lose any credibility for those who use it. But I hope that I am wrong on this one ….. we will hjav eto wait and see.
Nats last post ..Products Online
Thanks for the tips, as with all new social media outlets there is a learning curve. This has helped me out a lot.
I think the whole Gooogle+ thing will get webmasters looking at ways and means to exploit this to their advantage, which I understand. But as Nats says one this gets too heavily exploited it will lose its value.
Cindy last post ..dating,online dating,dating love stories,relationships
I am not that familiar with this google plus and a lot of people told me it is very helpful…
Enrika last post ..cars for sale in stroud
I thought I would sit out google plus after the google wave fiasco where it was pushed as the next big thing and then taken away from us but its starting to look like plus is here to stay!
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